Associations in organized sports
“If we want to establish new structures and new paths in voluntary work, we don’t need to approach it with obligation and pressure.”
Case
Associations in organized sports, for example, promoting the new sport of cricket.
Situation & Need
Organized sports in Germany are facing huge challenges: volunteerism, generational transition, and the speed of change.
Solutions
Gently and yet boldly adopt innovative methods from the business context, such as:
- Engaging volunteer officials, designing conferences, and developing new communication styles and products.
- Offering extensive services, being a driving force (project management)
